A conversation With Krista Fordham: Redefining Foot Care Through Results

For some, a career follows a straight path. For others, it is rediscovered through resilience.

For Krista Fordham, foot care was not something new — it was something she returned to with renewed purpose.

A Return with Purpose

Krista Fordham’s journey into professional foot care is one shaped by experience, resilience, and a deep understanding of the industry. With more than 31 years as a licensed cosmetologist in the United States, she brings not only technical knowledge, but also a strong sense of purpose to her work.

Her return to the cosmetology world in 2020 came during a time of global uncertainty. When the pandemic dissolved her corporate position, Krista found herself stepping back into an industry she had once known well — but now saw through a very different lens.

“I re-entered the cosmetology industry in 2020 as a result of the pandemic. I’ve held a license in the United States for 31 years.”

What immediately stood out to her was how much the nail industry had changed. Speed had taken precedence over care, and quick, standard pedicures had become the norm. For Krista, that shift didn’t sit right.

“When I re-entered, I decided to focus and create a specialty of foot care — not just 30-minute pedicures.”

She began noticing a recurring pattern among clients — toenail trauma, fungal issues, and long-term damage that had gone unaddressed for years.

“Many have damage and toenail trauma, and no one locally in my town offers foot care pedicures.”

Rather than accepting this as the status quo, Krista chose to specialize. In her small town in Florida, she built a practice centered on health-focused foot care, filling a gap that had long been overlooked.

The Power of Visible Transformation

For Krista, the most rewarding part of her work is transformation.

“It’s the transformation for me — clients seeing the results of proper foot care.”

She sees the change not only in appearance, but in confidence and comfort. Watching nails return to health and clients finally finding relief from fungus and athlete’s foot reinforces why she chose this path.

Her clients are also her greatest source of inspiration.

“My amazing clients! In my small town in Florida, my services were needed, and my clients are committed to change.”

That commitment fuels her drive to keep learning, researching, and refining her treatments.

“Results drive my passion. Clients who are committed motivate me to research and find solutions. My passion drives my motivation.”

Driven by Results, Backed by Imperial Feet

To support those results, Krista relies on products she truly believes in — and Imperial Feet plays a central role in her practice.

“Toe Fungus and Athlete’s Foot are my favorite products.”

She especially loves seeing clients take responsibility for their home care.

“I love it when my clients say, ‘You’ll be proud of me — I did my homework,’ and the results speak for themselves.”

Even clients who experiment with other brands often return.

“My clients often try other products, but they always come back to Imperial Feet — especially the ones dealing with athlete’s foot.”

Many of her clients have worn acrylics or tips on their toenails for years, resulting in trauma combined with fungal issues. When used consistently and correctly, Krista sees remarkable improvements.

“Toe Fungus changes the appearance — if they use the product correctly. Most do, and they are amazed by the results.”

From the very beginning, Krista set out to shift how foot care is perceived. In her practice, it is not a luxury — it is essential.

“My clients depend on me for foot care. They see it as necessary, and they often tell me how I completely changed their concept of pedicures.”

While Imperial Feet products form the foundation of her treatments, Krista also believes in thoughtful combinations. For excessive dryness, she recommends California Mango at night after showering, followed by Urea Foot Balm in the morning. Her most transformative pairing remains Imperial Feet Toe Fungus and Imperial Feet Athlete’s Foot, working together to restore the entire foot.

A Vision for Elevated Foot Care

Looking ahead, Krista has a clear message for fellow professionals.

“Imperial Feet is the best investment you can make for your clients. It’s an excellent way to elevate your retail with products that truly change lives.”