Heidi Nel: Walking with Purpose - A Journey into Foot Care Excellence

From a passion born in a small salon to pioneering professional foot care across New Zealand, Heidi Nel has built a career rooted in compassion, precision, and purpose. Her story with Imperial Feet is one of vision, transformation, and empowerment - one step at a time.

Finding Her Footing: A Passion Turned Profession

When asked how her journey began, Heidi Nel smiles as she reflects on her early days.

“My journey started in 2019 as a qualified professional nail technician,” she says. “A year later, during Covid, I invested in an advanced specialised pedicure course and that’s when I truly discovered my passion for feet. It was something I’d always cared about, but in a different way.”

That pivotal decision led Heidi to uncover not just a career, but a calling. What began as a love for beauty became a mission to restore comfort, confidence, and dignity for her clients.

The Reward: Restoring Confidence, Step by Step

For Heidi, the most fulfilling part of her work lies far beyond the surface.

“The most rewarding part is restoring my clients’ confidence,” she shares. “Helping them live life to the fullest, without shame or embarrassment about their feet. I aim to provide a safe, professional, private, and non-judgemental space. In many cases, I’ve even helped clients avoid painful surgeries through proper care.”

In an industry often underestimated, Heidi’s approach proves that foot care is not a luxury , it’s a life-changing form of wellness.

Purpose and Principles: Trust, Respect, and Honesty

When asked what inspires her every day, Heidi’s answer is simple yet powerful.

“It’s the people,” she says. “The desperate help people seek for specific conditions outside the scope of traditional medical care drives me. Trust, respect, and honesty are the foundation of everything I do.”

She also acknowledges a gap in the market that motivates her to keep growing:

“There’s a lack of awareness and professional engagement in foot care. The demand is huge, but the number of qualified providers is small. That keeps me motivated to raise standards and educate both professionals and clients.”

Bringing Imperial Feet to New Zealand

Heidi’s pursuit of excellence led her to an international partnership that changed everything.

“I couldn’t find professional, salon-standard products in New Zealand for my specialised services,” she explains. “I trusted other professionals overseas who had used Imperial Feet products for years with amazing, proven results. I knew then — this was the brand I wanted to bring to my clients and the entire country. Only the best is good enough, and Imperial Feet has proved it.”

A Family Across the Ocean

For Heidi, joining the Imperial Feet family was more than a business decision — it was a collaboration rooted in shared values.

“Having high-quality, professional foot care products available for New Zealanders means the world to me. Working closely with the Imperial Feet team gives me a sense of belonging. Their trust and care are phenomenal.”

Favourite Products and Why They Shine

When asked about her go-to Imperial Feet products, Heidi beams with enthusiasm.

• Fissure Balm – “Its dual purpose is a game-changer.”

• Nail Mycosis – “It’s designed for fungal infections but has so many hidden benefits.”

• Athlete’s Foot – “The relief it provides within a week of consistent use is incredible.”

Clients share her enthusiasm, especially for Nail Mycosis, often saying:

“I can’t believe the difference in appearance and comfort this product gives me!”

Changing Perceptions of Foot Care in New Zealand

Heidi has noticed that attitudes toward foot care are slowly shifting.

“In general, most New Zealanders don’t see foot care as a necessity — only when there’s a problem,” she notes. “But the positive change is that more people are reaching out for help earlier, which makes a huge difference.”

Her mission is clear: to elevate awareness and show that preventive care is key to long-term health.

Treatments That Make Clients Feel Like They’re Walking on Clouds

Beyond her product expertise, Heidi’s treatments combine technical skill with therapeutic comfort.

“I love ending each session with a relaxing lower leg and foot massage,” she says. “It’s usually the part clients enjoy most — they often tell me, ‘I feel like I’m walking on clouds.’ It’s the perfect way to end a restorative pedicure.”

Looking Ahead: Building the Future of Foot Care

As Heidi looks toward the future, her vision extends beyond her own practice.

“I’d love to see more passionate, professionally trained technicians across New Zealand,” she says. “Our field deserves recognition and regulation — we offer a unique service that deeply impacts people’s quality of life.”

Her advice for other professionals considering working with Imperial Feet is equally empowering:

“Investing in a reputable product like Imperial Feet gives you peace of mind. You can offer your clients the very best with confidence — and that’s invaluable.”